Improve Product Lifecycle Management (PLM) with Customer Needs Management

Almost 50% of all new product launches fail because the product does not meet customer needs. Product development organizations require a Product Lifecycle Management (PLM) solution that incorporates customer needs into the development process while supporting and improving Project Management, Product Management, Project Portfolio Management and decision making.

Challenges for product development stakeholders include:

• Product development fragmentation - gaps in communication and data sharing
• Increased product complexity - the need to align design, engineering, and manufacturing of components from anywhere in the world to deliver ‘systems of systems’
• Shorter product lifecycles - mass customization of products drives the need for reuse at the platform and component level
• Product liability - in order to demonstrate compliance to consumer health and safety regulations, enterprises need full control over product information, and development and manufacturing processes.

Customer Needs Management (CNM) is an emerging discipline within PLM. CNM ensures the customer needs, or the project requirements, are communicated to all product development stakeholders across the lifecycle. Customer Needs Management eliminates the design flaws and delays associated with misinterpretation and discontinuous communication while improving productivity, efficiency and quality.

Resources for Product Lifecycle Management (PLM)

Customer Needs Management with the Telelogic DOORS® – MatrixOne Product Central™ Integration >>

Requirements Management with Telelogic DOORS® >> 

Decision Making for Product Management and Portfolio Management with Telelogic Focal Point™ >>

Education, support and consulting - Telelogic Professional Services >>